Friday, July 30, 2010
Wednesday, July 28, 2010
VOTE for my buddies Theory of Flight by sending an email subject line: Theory Of Flight- Category 9 at Vote@Vegasrocks.com. More info @ http://ping.fm/0JmjP
Tuesday, July 27, 2010
Monday, July 26, 2010
Friday, July 23, 2010
Wednesday, July 21, 2010
What kinds of services do you want to help your music career soar? Short survey... http://ping.fm/zlI5O
Tuesday, July 20, 2010
Can you spare a few moments to take my survey?
http://ping.fm/ETrAP
"What Are The Services You Want as a Musician" Your feedback is important!
http://ping.fm/ETrAP
"What Are The Services You Want as a Musician" Your feedback is important!
Friday, July 16, 2010
Thursday, July 15, 2010
Tuesday, July 13, 2010
Congrats to my band Fools & Horses, now officially listed on the Utah State Fair website ... http://ping.fm/UVNZn
Monday, July 12, 2010
Saturday, July 10, 2010
Friday, July 9, 2010
How Businesses Can Benefit with Power Media Group:
 It Does Not Cost More To Use Our Services - We do not charge retainer fees.
 Save Money - We will create an advertising/marketing plan that is effective.
 Save Time - We field media proposals and make comprehensive recommendations.
 Marketing Plan - We analyze the best way for your advertising dollars to be distributed.
 Media Buys - Your plan will be put into action. All negotiating, coordinating and placing orders on radio, TV, newspaper, brochures, etc. will be handled by our staff.
 Creative Energy - Utilizing our experience to create productions and design layouts will get results.
 Contacts - Power Media Group knows how and where to get things done.
 One Stop - Our own radio, video and graphic design departments make productions flow smoothly.
 Over 25 years of experience in the field and many talented staff members.
 Locally owned, yet can place media buys in any part of the country.
 We also handle Spanish Media Outlets.
We also handle music and artists promotions & bookings.
 It Does Not Cost More To Use Our Services - We do not charge retainer fees.
 Save Money - We will create an advertising/marketing plan that is effective.
 Save Time - We field media proposals and make comprehensive recommendations.
 Marketing Plan - We analyze the best way for your advertising dollars to be distributed.
 Media Buys - Your plan will be put into action. All negotiating, coordinating and placing orders on radio, TV, newspaper, brochures, etc. will be handled by our staff.
 Creative Energy - Utilizing our experience to create productions and design layouts will get results.
 Contacts - Power Media Group knows how and where to get things done.
 One Stop - Our own radio, video and graphic design departments make productions flow smoothly.
 Over 25 years of experience in the field and many talented staff members.
 Locally owned, yet can place media buys in any part of the country.
 We also handle Spanish Media Outlets.
We also handle music and artists promotions & bookings.
What it Takes to Create an Effective Marketing Plan
Only when you are consistently marketing will people begin to think of your business automatically. When your company’s name is on their minds, they use your service or shop your establishment.
Consistent marketing makes sense, but how is your marketing plan? Is your target audience actually getting your message? Making the decision to market consistently is the first step in creating an effective marketing plan. Now let’s take it a step further with the one-two-punch!
#1 – Have Killer Copy
The copy is the text or words of your ads. These words can persuade the audience to desire your product and services. It must appeal to the customer on some level; solves problems, taps into emotions, or fills needs. Focus on the benefits for the customer, not just how cool the features are.
# 2 – The Right Placement
You may have the flashiest ad or the catchiest jingle, but are you placing it in the right location? Are you advertising for Seniors in the wrong publication, TV or radio station? Is your billboard on the right road? Do families or teen-agers desire your business? Do you know who is #1? Or what type of #1 station that media person is selling? Are they selling country, rock, talk, or oldies? What about newspaper verses broadcast? Or should you use both types of media?
Broaden your understanding and make smarter marketing decisions. Ask the advertising guru’s in town; what has worked and not worked in your industry? Can they show examples or surveys to back up claims that they are #1? Do they say their media is the only game in town and forget the rest? A salesperson that truly cares about your company will acknowledge that a proper mix of media and planning is the only path to success. After it’s all coordinated, with the right copy and placement; give it time. Give your media campaign enough time, and the cumulative effect will be a lasting impression that equals success.
Remember it takes a minimum of seven impressions before a customer notices your ads. So run your ads long enough to see results.
Foot Note:
DeGraw is a 25 year veteran of all phases of media and marketing. She has a Broadcast / Journalism Bachelor of Science Degree from Weber State University. Stephanie is currently the CEO of Power Media Group, a full service advertising and marketing agency. www.powermedia.us
Only when you are consistently marketing will people begin to think of your business automatically. When your company’s name is on their minds, they use your service or shop your establishment.
Consistent marketing makes sense, but how is your marketing plan? Is your target audience actually getting your message? Making the decision to market consistently is the first step in creating an effective marketing plan. Now let’s take it a step further with the one-two-punch!
#1 – Have Killer Copy
The copy is the text or words of your ads. These words can persuade the audience to desire your product and services. It must appeal to the customer on some level; solves problems, taps into emotions, or fills needs. Focus on the benefits for the customer, not just how cool the features are.
# 2 – The Right Placement
You may have the flashiest ad or the catchiest jingle, but are you placing it in the right location? Are you advertising for Seniors in the wrong publication, TV or radio station? Is your billboard on the right road? Do families or teen-agers desire your business? Do you know who is #1? Or what type of #1 station that media person is selling? Are they selling country, rock, talk, or oldies? What about newspaper verses broadcast? Or should you use both types of media?
Broaden your understanding and make smarter marketing decisions. Ask the advertising guru’s in town; what has worked and not worked in your industry? Can they show examples or surveys to back up claims that they are #1? Do they say their media is the only game in town and forget the rest? A salesperson that truly cares about your company will acknowledge that a proper mix of media and planning is the only path to success. After it’s all coordinated, with the right copy and placement; give it time. Give your media campaign enough time, and the cumulative effect will be a lasting impression that equals success.
Remember it takes a minimum of seven impressions before a customer notices your ads. So run your ads long enough to see results.
Foot Note:
DeGraw is a 25 year veteran of all phases of media and marketing. She has a Broadcast / Journalism Bachelor of Science Degree from Weber State University. Stephanie is currently the CEO of Power Media Group, a full service advertising and marketing agency. www.powermedia.us
Thursday, July 8, 2010
Wednesday, July 7, 2010
Tuesday, July 6, 2010
Monday, July 5, 2010
Subscribe to:
Comments (Atom)